| Campaign | Type | Status | Spend | Clicks | Impr. | CTR | CPC |
|---|---|---|---|---|---|---|---|
| Search | Parents | Search | Active | $52.91 | 10 | 214 | 4.67% | $5.29 |
| PMAX | Parents | PMax | Active | $22.93 | 12 | 644 | 1.86% | $1.91 |
| PMAX | Teachers | PMax | Active | $6.98 | 2 | 72 | 2.78% | $3.49 |
| PMax | Teacher Referral Program | PMax | Active | $3.69 | 0 | 565 | 0.00% | - |
| Total | $86.51 | 24 | 1,495 | 1.61% | $3.60 |
Search | Parents drives the most spend ($52.91) with the strongest CTR at 4.67%. PMAX | Parents delivers the lowest CPC ($1.91) with solid reach at 644 impressions. The Teacher Referral PMax is generating impressions (565) but no clicks yet — may need creative or audience refinement. No conversions tracked this week across Google Ads — review conversion tracking setup and landing page optimization.
| Campaign | Objective | Status | Spend | Clicks | Impr. | CTR | Results |
|---|---|---|---|---|---|---|---|
| Leads Campaign | Parents | Leads | Active | $83.56 | 64 | 2,928 | 2.19% | 6 leads ($13.93) |
| Traffic | Teacher Referral | Traffic | Active | $66.90 | 81 | 2,780 | 2.91% | 81 link clicks |
| Parents | Sales Campaign | Sales | Active | $51.12 | 37 | 2,012 | 1.84% | 37 clicks |
| Teachers | Sales Campaign | Sales | Active | $46.84 | 54 | 2,082 | 2.59% | 54 clicks |
| Traffic | Teacher Referral | CUE 2026 | Traffic | Active | $42.45 | 27 | 1,519 | 1.78% | 27 link clicks |
| Total | $290.87 | 263 | 11,321 | 2.32% | 6 leads |
Leads Campaign | Parents is the only lead-generating campaign, producing 6 leads at $13.93 CPL. Traffic | Teacher Referral has the highest CTR (2.91%) and most link clicks (81) — strong engagement from teacher audience. The CUE 2026 teacher referral traffic campaign launched post-conference and is ramping up. Overall Meta CPC of $1.11 is efficient for the education space.
New Lead → Initial Contact/Inquiry → Assessment Scheduled → Assessment Completed → Proposal Sent/Tutoring Plan Shared → Follow-Up/Objection Handling → Enrollment Confirmed/Payment Collected → Tutoring Sessions Begin → Progress Monitoring & Feedback → Referral/Review Request
New spring-themed and Earth Day Meta ad content created this week, ready for deployment.
